The term return on investment might be a little overused these days. Sometimes though, the real ROI isnt exactly about the numbers on the ledger, but more about making a difference when the opportunity presents itself. Last year, young Carson Magee contacted us with an unusual request. While its pretty common for us to receive all sorts of donation requests, Carsons was pretty straight forward and it got our attention.
Carson has diabetes and is actively promoting research and funding for the Juvenile Diabetes Research Foundation to find a cure. He participates in 5Ks and such on his unicycle. His unique style and passion for the cause was immediately clear. Carson has a pretty good grasp of marketing already, and knew that his attention getting unicycle 5Ks would be a fun way to spice up his fundraising efforts. It just so happens that Coker Cycle Company builds two different models of Unicycles with huge 36
