mercier orchards

We've worked pretty hard to encourage our customers to get out and drive their collector cars, and events like the Coker Tire Tour to the Mitty provide even more inspiration. There might be an ulterior motive hidden in there (to sell more tires, or in this case Sports Car Tires). The Mitty is a road race for vintage cars, and it's held at Road Atlanta, which is a couple hours away from our headquarters here in Chattanooga, Tennessee. This year, we partnered with Classic Motorsports Magazine to create a driving experience like no other--a trip through some of the most beautiful scenery and twisty back roads with a final destination of the Mitty. With more than 50 cars participating, it was a big hit, and we're hoping to do more of these driving events in the future.

If you've followed Coker Tire for very long, then you know we are HUGE advocates for getting out and putting plenty of miles on your collector vehicle. We're proud to announce a new excuse to get in and go for a drive--the Coker Tire Tour to the Classic Motorsports Mitty. If you've never heard of "the Mitty", it's a road racing event held at Road Atlanta and it's geared toward vintage cars. We're planning an awesome ride from our facility in Chattanooga, Tennessee to the awesome Braselton, Georgia-based race track. The trip will include twisty back roads, delicious food and a finish destination that will offer lots of fun. It all starts with a "Cars and Coffee" type event here at Coker on Friday, April 24th. Then, we travel to beautiful Mercier Orchards in Blue Ridge, Georgia, and finally navigate the back roads to Road Atlanta, where a BBQ dinner will be waiting for us at the Mitty. Your ticket includes