whitewall tire

Coker Tire is proud to announce a new size in its immense Firestone product line. The new Firestone 721 series LR78-15 whitewall tire is a perfect fit for 1970's full size classics, such as Lincoln Continental, Cadillac Eldorado and more! The new Firestone tire features alpha numeric sizing, which was the predecessor to today's P-metric sizing. The new size offers period correct branding and sidewall markings with the Firestone 721 series identification, and a 3/4-inch whitewall. The LR78-15 sizing offer OE and optional fitment for many full size American cars, including Buick Estate, Cadillac DeVille, Chrysler New Yorker, Ford LTD and more from 1971 to 1979. This product is a specialty item that fills a small void in the huge automotive aftermarket. Items like this are a labor of love for Coker Tire, as the mold development, research, testing and manufacturing

Coker Tire specializes in whitewall tires, so we thought it would be cool to have a little history lesson about the history of whitewalls. To find the earliest usage of a whitewall tire, you have to rewind the clock more than 100 years. Originally, automotive tires were off white in color, due to the natural color of the rubber formula used by tire companies. Zinc oxide would later be used to give the tires a more bright white color. Then, in 1910, B.F. Goodrich used a substance called "carbon black" in the manufacturing process. This formula strengthened the rubber, which was quite important considering the condition of the roads back then. When mixed with the raw materials, the carbon black caused the tire to be black. A short time later, a smaller tire company jumped on the carbon black bandwagon, but only added it to the tread surface as a cost savings. The result? Black tread and

The Goodguys Nashville Nationals is gaining a lot of notoriety in the hot rod and custom world. It's in a central location, and it's hard to beat Nashville, Tennessee as a host city--tons of cool stuff to see, and there is plenty of room at Nissan Stadium. We jumped at the chance to get an inside look at the event, even though we were not set up as a vendor. Coker Tire sponsors the "Best Wide Whites" award, and we've been involved with Goodguys as sponsors for many years, so it's always good to see the event first hand and see how many folks are using our products. We certainly got our answer, regarding the amount of Coker Tire users, and we're going to share a small sampling of them here. There were high end show cars wearing our tires, including the winner of the Goodguys Hot Rod of the Year award. [products] By the way, the association changed its Hot Rod of the Year competition to the Goodguys

Regardless of your climate, the late fall and winter season is typically a slow time for your collector vehicle. During winter months, most collector vehicles sit in a garage--this down time is sometimes used for repairs, maintenance or upgrades, while many cars sit dormant for the winter months. This downtime can wreak havoc on an old car if you're not prepared. Tires play a big part in successfully storing a collector vehicle, so listen up and protect your car from old man winter!

Well, today is the final day that our Media team will be on hand for the SEMA Show in Las Vegas. So, we hit it hard today, and grabbed some great coverage for your enjoyment. We also had our American Classic bias look radial tire press conference this morning, so we had plenty of folks in and out of the booth. Tomorrow is the final day of SEMA 2013, and we'll likely begin thinking about SEMA 2014 on Monday. It's a huge event with all sort of great qualities, and we're glad to have been able to cover it with awesome pictures and videos.

If you've owned a car with whitewall tires, then you know that the road grime and brake dust can quickly take away the beautiful, bright white finish. We always want our whitewalls to have the cleanest appearance possible, so we have a special blend of whitewall cleaner and tire dressing. It is not advised to use products that contain bleach or other harsh chemicals, as this is not good for the white rubber and can lead to problems down the road. For all of our whitewall tires, we use a cleaner called Wide White, and then finish off the sidewall with Big Classic tire dressing. We offer a Cleaner and Dressing Package deal, which also includes Whitewall Wipes as an added bonus! These products are citrus-based, so it's safe for white and black rubber, and it smells good, too!

...flock together. And that was exactly the case today, as the Mockingbird Run came through Chattanooga, Tennessee and stopped at Coker Tire Company. These guys and gals are dedicated Thunderbird enthusiasts, and they braved some hard rain to get here, and braved it again as soon as they pulled into the Coker compound. Perry Anthony puts this run together, and has a Thunderbird of his own!