We've worked pretty hard to encourage our customers to get out and drive their collector cars, and events like the Coker Tire Tour to the Mitty provide even more inspiration. There might be an ulterior motive hidden in there (to sell more tires, or in this case Sports Car Tires). The Mitty is a road race for vintage cars, and it's held at Road Atlanta, which is a couple hours away from our headquarters here in Chattanooga, Tennessee. This year, we partnered with Classic Motorsports Magazine to create a driving experience like no other--a trip through some of the most beautiful scenery and twisty back roads with a final destination of the Mitty. With more than 50 cars participating, it was a big hit, and we're hoping to do more of these driving events in the future.
Although we spend most of our time talking about antique cars and motorcycles, Coker Tire is also heavily involved with professional drag racing by offering a wide variety of drag racing tires, available at www.dragracetires.com. With our Phoenix Race Tires brand, which are born from Firestone heritage, we have a great number of supporters on the track. One such supporter is Mike Crutchfield--he campaigns a Pontiac G5 in the NHRA Lucas Oil Drag Racing Series, running in the Super Stock class. Oh, and we should probably mention that Mike is our Vice President of Performance Brands!
[caption id="attachment_1409" align="alignleft" width="350" caption="Photo by www.dragracecentral.com"][/caption]
