driving tour

We've worked pretty hard to encourage our customers to get out and drive their collector cars, and events like the Coker Tire Tour to the Mitty provide even more inspiration. There might be an ulterior motive hidden in there (to sell more tires, or in this case Sports Car Tires). The Mitty is a road race for vintage cars, and it's held at Road Atlanta, which is a couple hours away from our headquarters here in Chattanooga, Tennessee. This year, we partnered with Classic Motorsports Magazine to create a driving experience like no other--a trip through some of the most beautiful scenery and twisty back roads with a final destination of the Mitty. With more than 50 cars participating, it was a big hit, and we're hoping to do more of these driving events in the future.

Coker Tire Company has been a huge supporter of the Great Race for many years, and continues to be a sponsor of the event each year. The Great Race promotes DRIVING old cars, and that's what we're all about. We're excited to announce that the Great Race has expanded its format to include the Great American Tour for this year's course on historic Route 66. And while the Great Race is geared toward competition, with $150,000 up for grabs, the event organizers decided to offer a more laid back option for car enthusiasts who wanted more of a tour and less of a race. The result is the Hemmings Motor News Great American Tour presented by Hagerty, an epic journey on historic Route 66 to see all the sights of The Mother Road.