mpmc3 Yep, they let us country folks into California! The MPMC Media Trade Conference is an annual event in Santa Ana, California, and it's a great chance for us to meet with all sorts of automotive media. MPMC stands for Motorsports Parts Manufacturers Council, and we produce enough motorsports-related products to make the cut. It's a cool event that offers a "speed dating" format, where each company gets a 30 minute meeting with each media outlet. mpmc1 The meetings are all about editorial, and how we can promote the Coker Tire brand, so it's a chance for us to speak directly to each magazine editor to explain our new products. It works well for us, and gave us a great excuse to enjoy the warm temperatures while our Tennessee co-workers braved the cold. mpmc2